Some brands sell products.
Others define entire categories.
As companies grow, expand into new markets, and begin competing internationally, there comes a point when the product alone is no longer enough.
Someone has to shape the narrative.
Build recognition.
Earn trust.
Help customers, partners, investors, and future employees understand who you are—and why you matter.
That's what this role is about.

About XRF
At XRF, we build technology for some of the world's most demanding environments. We develop command and control systems used by defence organisations, emergency services, and critical infrastructure operators to make critical decisions when speed, coordination, and information truly matter. Our products are already deployed in the field, contribute to NATO and European innovation programmes, and support real-world operations. We're now entering an exciting new phase of growth. And building a great company also means building a great brand.

The Opportunity
XRF is entering a new phase of growth. The product is proven. Customers are already using it.



The market is growing. Now we need a brand that can grow alongside the business. This is a rare opportunity for someone who wants to leave a lasting mark on an ambitious technology company with international aspirations.

We're looking for someone who brings fresh thinking from outside our industry. Someone who understands how great brands create desire, recognition, and conversation. Someone who can turn complex technology into simple, compelling, and memorable stories—without compromising technical credibility.

This isn't about making things look prettier. It's about helping define how XRF is perceived, remembered, and ultimately chosen by customers, partners, investors, and future talent.

You'll be responsible for building and evolving XRF's brand strategy, leading brand awareness and demand generation initiatives that directly support the company's growth. You'll work cross-functionally with our business, pr

📌 Brand Manager (España)
🏢 XRF
📍 España