Job title: Product Manager Patients and Digital Channels Dermatology

• Location: Barcelona

About the job

At Sanofi, we’re an R&D-driven;, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth.
As a Product Manager within our Dupixent Dermatology team, you will feel part of this ambition, while being responsible for the strategy & execution of Patients and Digital Channels in Dermatology. An important pillar in the Dupi that will have a great impact on patients living with AD and PN.
We're looking for an enthusiastic, innovative & growth-minded team member to join us around this meaningful purpose. Ready to get started?

Main responsibilities:

• Lead the strategic marketing plan for Patients and Digital Channels in Dermatology, ensuring optimal market penetration and adoption
• Develop and execute the comprehensive marketing tactical plan, aligned with global product objectives
• Coordinate effectively with other functions (especially Sales, Medical Affairs, Market Access…)
• Develop educational & promotional materials,



GTM strategies & projects with consistent messaging and brand identity across the ecosystem
• Establish strong partnership relationships with key stakeholders (KOLs) in the rheumatology community, capturing relevant opinions from external stakeholders to integrate into marketing strategy definition and tactical plans.
• Conduct thorough market and competitive analysis, integrating all necessary information (market analysis reports, ad-hoc studies, field visits with sales teams, and consultations with key opinion leaders)
• Maintain regular contact with Integral Marketing team to obtain and provide information about the local situation, competitors, strategies, markets & Glocal strategic approach.
• Supervise and control the A&P; budget allocated for the brand, maximizing resources to achieve budgeted objectives
• Support sales force excellence by ensuring training and competitive tools are in place

About

📌 Product Manager (Barcelona)
🏢 Sanofi
📍 Barcelona