Team: Growth & Experiments
Reports to: Head of Growth & Experiments
Language: English & Spanish

We’re looking for a CRM Lead to turn CRM into a true growth engine for Magnific - not just a communication channel.

About Magnific

Magnific is a global leader in visual content and AI-powered creativity. Our mission is to democratize design and unlock creative potential at scale.

With over 1 million monthly subscribers worldwide , we help individuals and enterprises create, scale and innovate with AI - and we’re at the center of a creative industry being reshaped in real time.

The role

This is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results.

You’ll build lifecycle programs that move the metrics that matter - activation, conversion, retention and expansion - and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration.

- Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.

- Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back.

- Set clear success metrics tied to user value, revenue and growth - moving beyond opens and clicks.

- Build actionable audience segments using behavioral, product and customer data.

- Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts.

- Use AI throughout the workflow - copy, creative, segmentation, analysis and automation - to increase speed,



quality and personalization without adding unnecessary complexity.

- Turn campaign and lifecycle performance into business insights and share learnings across the Growth team.

- Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.

- Evolve our CRM stack, data flows and operating processes in collaboration with technical teams.

What we’re looking for

- 3+ years of hands-on experience in CRM, lifecycle or retention marketing, ideally in a product-led or subscription business.

- A growth mindset: you see CRM as a driver of revenue and user value, and measure your work by its impact on business metrics.

- Strong analytical skills and confidence using SQL for segmentation and self-serve analysis.

- Experience designing automated lifecycle journeys and running structured experiments.

- Practical knowledge of email production, including HTML and deliverability fundamentals.

- Fluency with AI tools for content generation, analysis and automation, plus a builder mindset for integrating AI into CRM workflows.

- High ownership, autonomy and comfort working through ambiguity in a fast-moving environment.

- Full professional proficiency in English.





Nice to have

- Experience in a high-growth consumer or SaaS environment.

- Hands-on knowledge of Salesforce Marketing Cloud, including AMPScript.

- Experience with product analytics tools and event-based data.

- Professional proficiency in Spanish.

Why join Magnific?

- Own a business-critical function with direct visibility into its impact on growth.

- Help shape how a global AI product engages and retains more than one million monthly subscribers.

- Work with an ambitious international team of creatives, designers, technologists and AI researchers.

- Build in a fast-moving environment where experimentation, initiative and strong execution matter.

- Remote or hybrid work model and real flexibility.

- Private health insurance

- 23 days of vacation + December 24th and 31st off

- Day off on your birthday

- Adaptable hours and work environment

- Ongoing learning and development opportunities.

- In-house English and Spanish lessons.

- Fully stocked office canteen with soft drinks, natural juices, snacks, fruit, and more.

- Free lunch at the office.

- Subsidy for mental health and psychological support.

If you want to build an AI-first CRM function with real ownership and measurable impact , we’d love to meet you.

Be Magnific.

Magnific is committed to building a diverse and inclusive team. We welcome applications from people of all backgrounds and evaluate every candidate based on their skills, experience and potential.

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📌 CRM Lead (Madrid)
🏢 Magnific
📍 Madrid