Scopely is looking for a Director, Creative Intelligence to join our creative Intelligence team working in our Barcelona studio on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a integral team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Creative Intelligence, a central team within Performance Marketing, is responsible for creating the tools and analyzing the results of our creative data to improve our marketing and UA strategy across our entire game portfolio.

What You Will Do

The Director of Creative Intelligence will lead the strategy, measurement, and tooling, and team that help us understand what drives creative success. Based in Barcelona, this advanced marketing analytics leader will use tagging, performance data, research, experimentation,



and AI to explain what creative works and why across our portfolio.

The role partners closely with Marketing, User Acquisition, Analytics, Community, and Flamed, our internal creative agency. It also supports unlaunched games by identifying creative whitespace and answering early questions about audiences, positioning, concepts, messaging, and naming.

Set the Creative Intelligence strategy and roadmap. Define priorities, products, measurement needs, and team goals. Lead and develop a multidisciplinary team across creative analytics and AI enablement.

Measure creative success and support testing across live and slate games. Bring together tagging, performance data, audience research, competitive intelligence, and other relevant signals to identify what drives performance and where opportunities exist. Recommend and support tests that answer key creative questions and inform strategy and decisions.

Guide games before launch. Use compet

📌 Director Creative Intelligence (España)
🏢 Scopely
📍 España