Full-time | Remote or Hybrid in Barcelona
ABOUT ZABÓN Zabón is one of the fastest-growing DTC natural cleaning brands in Spain, trusted by hundreds of thousands of customers looking for healthier and more sustainable ways to clean their homes.
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We're looking for a Performance Creative Strategist to join our fast-moving team and play a key role in shaping the ideas behind our paid social advertising.
You'll work closely with the founder and wider creative team, with real responsibility for developing concepts, angles, hooks and scripts that make people stop scrolling and drive performance.
The role can be fully remote or hybrid from Barcelona . We're prioritizing finding the right person over a specific location.
THE ROLE We're looking for someone who is extremely creative, commercially minded and full of ideas .
You'll help shape our paid creative from initial concept through to scripts, creator briefs, iterations and performance learnings.
You'll develop ideas across UGC,



creator content, founder-led ads, product demonstrations, whitelisting ads and other performance formats.
We want someone who is constantly thinking:
"What should we test next?"
WHAT YOU'LL DO
Develop new ad concepts, angles, hooks and scripts
Take a leading role in creative ideation alongside the founder and team
Write and develop UGC, creator-led, founder-led and product-focused ads
Create concepts for whitelisting / partnership ads
Research competitors, trends, customer reviews, comments and conversations to uncover new angles
Turn customer problems, objections and motivations into strong advertising ideas
Review creative performance and use learnings to shape new tests
Contribute ideas for launches, seasonal campaigns and new products
Stay up to date with what's working across Meta, TikTok and the wider DTC creative space
WHO WE'RE LOOKING FOR You should be able to look at one produc

📌 Creative Brand Strategist (Castro Caldelas)
🏢 Zabón
📍 Castro Caldelas