In this role you will lead ALOHAS' international revenue engine, shaping a integral commercial strategy across wholesale, retail, franchises/partnerships, and omnichannel channels. You will own the P&L;, drive scalable structures, and build a high-performing team to grow profitability while preserving brand values. This is a senior, entrepreneurial position with a clear impact on international expansion and sustainability-driven growth.
Flexible Working Hours
Hybrid Work Model
Define and implement the global commercial strategy across all channels
Own the commercial P&L; balancing growth, profitability, and brand positioning
Lead and scale the commercial organization across wholesale, retail, and partnerships
Develop and execute global wholesale growth strategy and partner frameworks
Oversee worldwide retail rollout, operations KPIs, and omnichannel integration
Manage franchise and JV partnerships ensuring brand and standards
Partner with digital/marketing to align assortment, pricing, and channel strategy
Build scalable commercial systems and processes for rapid international expansion
10+ years in senior commercial leadership roles, preferably in fashion, lifestyle, or consumer brands
Experience scaling businesses across retail, wholesale, and partnerships with international exposure
Strong commercial acumen balancing top-line growth, margin control, and brand equity
Comfort with high-growth, entrepreneurial environments and global ambition
omnichannel retail and e-commerce integration