02 oct
|
Zynga
|
Cataluña
In this role you will lead Live-ops and monetization strategy for Zynga's live game portfolio. You will own the live-ops vision, planned campaigns, and cross-functional execution to optimize player value. You'll design experiments and analyze results to drive product decisions and improve key metrics, working closely with features teams and stakeholders. This is a hands-on, fast-paced role with a clear impact on growth and player engagement. You will join a collaborative environment at Zynga, shaping live experiences for a general audience.
25 days of annual leave
Private medical insurance for you and your family
Disability and life insurance
Create the Live-ops vision and roadmap and execute promotional campaigns from design to launch
Develop communication channels, campaign creative, QA at launch, monitoring, and post-launch optimization
Analyze monetization strategy including pricing and segmentation to maximize value
Frame hypotheses, design A/B tests, and translate insights into live product decisions
Monitor key metrics (ARPU, conversion, funnel, churn) and drive continuous improvement
Develop best practices to drive operational excellence in a live-ops team
Coordinate with features team to align live-ops needs with new feature development
Proven track record as a Liveops Manager in a game with a strong live-ops cadence
Experience in a volatile, fast-paced environment and adaptability
Good communication skills and experience aligning with stakeholders
communication
live-ops
monetization strategy
A/B testing
📌 Senior Product Manager (Cataluña)
🏢 Zynga
📍 Cataluña