In this role you drive Salesforce Marketing Cloud-powered marketing initiatives within the Barcelona hub, partnering with business owners, marketing teams, and external partners. You shape feature delivery for campaigns, optimize journeys and data-driven metrics, and lead backlogs in an agile setting. You'll balance hands-on implementation with strategic product direction to support digital marketing transformation. This is an opportunity to influence marketing automation at scale while collaborating across cultures.
~ Driving transformation
~ Career and development within TAKKT AG and Haniel Group
~ Versátil and smart working arrangement
~ Central office location with good transport links; tele-work options
~ International environment and team-building trip to Germany
~ Company laptop
~ Define and prioritize product backlog for Salesforce Marketing Cloud-based campaigns
~ Collaborate with cross-functional teams to design, implement and optimize customer journeys (Journey Builder) and CloudPages
~ Measure digital marketing metrics,



analyze customer data, and optimize campaigns and workflows
~ Identify architecture and process-improvement opportunities across design, development, and IT deployment
~ Lead feature discovery and manage sprint planning for marketing automation features
~ Present complex topics clearly to stakeholders and ensure alignment with business goals
~2-3 years of experience with Salesforce Marketing Cloud
~ Experience with e-commerce platforms
~ Proficiency in SQL
~ Experience in an agile environment; ideally with scaled agile framework
~ Knowledge of digital marketing and/or CRM; familiarity with GoogleAnalytics and channel tracking
~ Fluency in English
~ Possession of Salesforce Marketing Cloud Consultant certificate (preferred)
~ Clear communication (oral and written)
~ Cross-functional collaboration
~ Hands-on and reliable work style
~ SQL
~ Google Analytics

📌 Product Manager Salesforce_remote Barcelona (Cataluña)
🏢 Social You
📍 Cataluña