We have a demand generation and expansion engine that's already running. What we need now is someone who can design the campaign strategies behind it, make the commercial trade-off decisions that determine where we invest, and take ownership of the outcomes across the full customer lifecycle.
This is a strategic digital marketing role for someone who doesn't just run campaigns — you design them. You decide what we run, why we run it, where we spend, and what we stop doing. You will own the strategic planning and optimization of global digital campaigns — from paid media and nurture programs to ABM plays and customer expansion campaigns — making the calls on channel mix, audience strategy, and budget allocation that determine whether our marketing investment converts into pipeline and revenue.
You will sit within the Growth Marketing team, reporting to the Senior Growth Marketing Manager, and working closely with Digital Marketing, Customer Marketing, and Content and Creative.



This role strengthens the strategic engine of our demand generation and expansion motion — you're the person who decides what campaigns we build, how we structure them, and where we make trade-offs to maximize commercial impact across acquisition and growth.
If you're a digital strategist who designs campaign architectures rather than just executing them, makes data-informed trade-off decisions with confidence, understands that marketing's job doesn't stop at the closed deal, and wants to be a key contributor in a high-performing growth team — this is your role.
What you'll work on
Campaign strategy and design
- Design the strategic framework for general multi-channel digital campaigns — defining audience strategy, channel mix, sequencing, and budget allocation across paid search, paid social, display, email, and content syndication to hit pipeline and expansion targets
- Make commercial trade-off decisions on where to invest and where to pull back — you're expected to analyse performance, ident

📌 Digital Marketing Manager (La Mancha)
🏢 Duetto Research
📍 La Mancha