This role bridges provincial policies to prefecture-level execution, working cross-functionally to shape early procurement criteria and maximize Roche's competitive advantage. 制定并执行地市级市场开发及上游政府沟通策略,以保护市场份额、加速需求生成,并降低由竞争对手驱动的 Core Lab 产品线品牌切换风险 。该职位桥接了省级政策与地市级落地执行,开展跨职能合作以提早影响准入准则,从而最大化罗氏的竞争优势 。
Main Tasks & Responsibilities
- 1. Connect prefecture-level government stakeholders (e.G., local Health Commissions) with Core Lab value propositions, aligning engagement plans with local government healthcare priorities.将地级政府利益相关者(如地方卫健委)与 Core Lab 的价值建立联系,使参与计划和体系与地方政府的医疗优先事项保持一致。
- 2. Map city-level stakeholders, hospital alliances (medical communities/consortiums), and competitor distributions by province to proactively detect early competitor switching signals and warning signs.按省份绘制地市级利益相关者、医共体/医疗集团及竞争对手的分布图,以主动发现早期的竞争对手品牌切换信号与预警。
- 3. Engage early in the procurement lifecycle to influence technical and value criteria,



ensuring key hospital leadership and opinion leaders are aligned with Roche's clinical and strategic narrative.在采购生命周期的早期阶段介入以影响相关准则,确保核心医院领导者及意见领袖与罗氏的临床和战略叙事达成一致。
- 4. Partner closely with Sales (PSL), Marketing, and Access (CAMA) teams to formulate localized bidding defense strategies, enhance winning rates, and ensure seamless end-to-end project conversion.与销售(PSL)、市场和准入(CAMA)团队紧密合作,共同制定本地化的招标防御策略,提高目标招标赢标率,并确保项目端到端的贯通与转化。
- 5. Coordinate internal corporate resources and drive external innovation partnerships to connect value chain partners, building a comprehensive local ecosystem supporting projects like Regional Inspection Centers and Medical Commons.统筹跨职能的公司内部资源,推动外部创新伙伴关系,连接价值链上下游合作伙伴,构建支持区检中心和医共体等项目的完整本地生态系统。
- 6. Execute CAMA-led initiatives at the city level, leveraging successful local case studies to feedback into and positively influence higher province/ministry-level decision-making.在地级市层面执行由 CAMA 主导的项目,利用成功的市级城市案例进行合规反馈,以此反哺并正面影响更高层面的省部级决策。
- 7. Conduct all interactions with public officials and government stakeholders in absolute complian

📌 Business Development Lead (Aragón)
🏢 Roche
📍 Aragón