02 oct
|
remoteo
|
Madrid
¿Cómo será tu día a día en Tuio?As Head of Growth & Brand, you'll report to the founding team, sit on the leadership team, and lead the Growth and Brand team.
¿Es usted el solicitante adecuado para esta posibilidad? Descúbralo leyendo el resumen del puesto a continuación.
You will:
- Set the growth and brand strategy for Spain B2C, with a 3-year plan and targets to multiply our growth several times over, and report progress to the executive committee.
- Lead every acquisition channel: Paid (search, social, programmatic), SEO and GEO (Generative Engine Optimization), making sure Tuio shows up wherever people search, including LLM-based assistants.
- Own CRM and retention strategy: lifecycle, onboarding, cross-sell and renewal, with churn and LTV as core metrics.
- Scale agentic sales: own the performance of our AI chat and voice sales agents, working with the AI and Product teams to improve conversion, quality and customer experience.
- Build the agentic growth engine: define which processes become agents, how they're measured, and how the team works alongside them.
- Build the Tuio brand: positioning, narrative, visual identity and brand campaigns that make Tuio the reference digital insurer in Spain, and measure its impact on growth.
- Run a high-velocity experimentation culture across channels, funnel, pricing and messaging.
- Hire, lead and develop the team, and manage the growth and brand budget with a clear ROI discipline, closely monitoring CAC, ROAS, LTV, payback and churn so growth stays sustainable.
Eres lo que estamos buscando si tienes...
- You've been a top performer wherever you've worked: the person who moved the numbers others couldn't. You've led a growth team or function, and we care far more about the impact you've had than about the years on your CV.
- You have a growth story to tell, in a B2C digital business or something similar. You can show us the numbers behind it, including how you kept CAC and ROAS healthy while scaling.
- You have deep,
📌 Head of Growth (Madrid)
🏢 remoteo
📍 Madrid