- Relevant skills and experience will be listed so you know why those jobs are a match## Job Description| | || - | - | - | - | - | - || | | - | | | | | | || Omnichannel Trade Lead | | | | || | | | | || | | | | |Role PurposeThe Omnichannel Trade Lead defines and leads the omnichannel activation strategy for the assigned category, ensuring strong alignment between brand strategy and execution across all channels (pharmacy, detailing, e Commerce, CRM, Bayer Club, retail media and POS). This role owns the Commercial Activation Materials (CAM) and is fully accountable for driving sell-out performance. It plays a key role in accelerating category growth, elevating shopper experience, and ensuring consistent, high-quality execution across all touchpoints.Key ResponsibilitiesOmnichannel Strategy & Planning* Define and lead the 360o omnichannel activation strategy for the category.* Translate brand strategy into clear, actionable plans by channel and shopper.* Build and own the Annual Commercial Activation Plan (MAC)



for each brand/category.* Ensure integration of all activation levers into a single, insight-driven roadmap.Campaign Leadership & Execution* Lead end-to-end delivery of campaigns, including launches, promotions and visibility initiatives.* Ensure consistency of messaging and execution across all channels.* Work closely with Sales to guarantee feasibility and maximize in-market impact.* Ensure excellence in execution across all activation touchpoints.Cross-Functional Leadership* Act as a strategic partner to Marketing, Digital, Sales and Medical teams.* Provide clear direction to Detailing, Merchandising and POSM teams.* Review and approve activation materials, ensuring alignment with strategy and compliance standards.* Drive alignment and decision-making across cross-functional teams.Performance & Optimization* Monitor and evaluate performance of activations (visibility, conversion, sell-out).* Lead post-campaign analysis and define improvement actions.* Generat

📌 Omnichannel Activation Lead (Gracia)
🏢 Bayer
📍 Gracia