Regional Digital Marketing Specialist (Madrid)

Regional Digital Marketing Specialist (Madrid)

02 oct
|
Allianz Commercial
|
Madrid

02 oct

Allianz Commercial

Madrid

This job is with Allianz Commercial, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Role Title: Digital Marketing Steering Manager, Global Reports to: Global Head of Digital Marketing The Digital Marketing Steering Manager, General plays a critical execution and coordination role in supporting the Global Head of Digital Marketing and three Regional Digital Marketing Managers (Americas, Europe, APAC) in delivering the Global Operating Model across 20 markets and all external agency partners. This role acts as the global operational engine - enabling Regional Managers to focus on strategic agency stewardship, performance governance, and budget allocation by handling the operational execution that underpins their work: agency reporting consolidation, creative asset coordination, campaign readiness, website content management, RFP support, GOM compliance tracking, and cross-regional coordination. Reports directly to the Head of Digital Marketing, Global.



Support Regional Digital Marketing Managers in monitoring agency adherence to the Global Operating Model across all markets Consolidate monthly and quarterly agency performance KPIs (CPA, ROAS, etc.) across regions into global reporting dashboards Coordinate agency deliverable timelines - ensuring performance briefs, digital plans, and optimizations are submitted on schedule and to global standards Flag agency performance risks, adherence gaps, or cross-market inconsistencies to Regional Managers for escalation Budget & Performance Reporting Support ~ Support Regional Managers in tracking digital budget allocation among agencies and channels across markets ~ Compile performance data to help identify underperforming channels and inform reallocation recommendations ~ Assist in preparing quarterly deep-dive performance materials and strategic recommendations for regional and global stakeholders ~ Audit media buy efficiency data and consolidate cross-market lear

📌 Regional Digital Marketing Specialist (Madrid)
🏢 Allianz Commercial
📍 Madrid

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