This job is with ABB, an inclusive employer and a member of myGwork – the largest general platform for the LGBTQ+ business community. At ABB, we help industries run leaner and cleaner—and every person here makes that happen. EL Product Marketing Manager

Your main role will be managing ABB's Critical Power portfolio with focus on big commercial and industrial segments. This portfolio consists of high-performance circuit breakers and the line protection solution Smissline, therefore a key responsibility will be supporting diverse segments and stakeholders in Data Centers, Renewables, Railway and other applications. You will have the opportunity to implement product marketing strategies to meet business objectives in collaboration with the Energy Distribution Product Marketing team. Each day, you will play a crucial role in bridging the gap between product development and market success by implementing marketing activities and supporting sales team with appropriate product knowledge and training.
- LI-hybrid




This role is contributing to the Product Marketing department in the Electrification Smart Building division in Spain. Developing and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositions
Analyzing sales data and gathering market feedback to evaluate product performance and adjust marketing strategies accordingly.
Providing the sales team with the necessary tools, training, and materials to effectively sell the product
Support product price positioning aligned with local strategy by compelling price variation analysis
Bachelor's degree in Electricity or Electronics
~ You are immersed in working with customer centric methodologies and marketing foundations along the electrical market
~Ability to demonstrate your skills in electrical/electronic project definition, on-site electrical operation or product portfolio management
~ You are innovative around communication, initiative leadershi

📌 Product Marketing Specialist (Barcelona)
🏢 Abb
📍 Barcelona