Customer Advocacy Program Manager Applylocations: Sant Cugat del Valles, Barcelona, Spaintime type: Full timeposted on: Posted Todayjob requisition id: 3164440 Customer Advocacy Program ManagerDescription -Job Summary - This role owns the integral Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations. ResponsibilitiesFUNNEL STRATEGY: - Define funnel stages, criteria, and conversion targets - Design funnel analytics framework and reporting structure - Set advocate progression milestones and success metrics - Establish governance for funnel process changes ASSET STRATEGY: - Set content priorities and editorial themes - Define quality standards and brand guidelines - Approve editorial direction and content taxonomy - Align asset themes with sales messaging and business priorities SHAREPOINT STRATEGY:



- Define taxonomy and organization strategy - Set governance for content lifecycle - Approve library structure changes - Design information architecture framework REFERENCE STRATEGY: - Define reference request process - Design reference tracking framework - Establish reference programme governance ENGAGEMENT PLATFORM STRATEGY: - Define gamification strategy and customer engagement model - Set platform requirements and success criteria - Design advocate recognition and rewards framework - Evaluate and approve platform vendors - Establish engagement metrics and program governance BUSINESS IMPACT STRATEGY: - Define and monitor Business Impact KPIs (TCV, pipeline influence, win rate) - Partner with Sales leadership to embed advocacy into sales motions - Lead TCV impact measurement dashboard development - Present business impact to senior stakeholders - Drive adoption metrics across Sales, Marketing, Pursuit GOVERNANCE OWNERSHIP: - Establish Advocacy Council and governance model - Define decision-making frameworks and escal

📌 Customer Advocacy Program Manager (Les)
🏢 Hewlett-Packard
📍 Les