In this role you will lead the global consumer data program to enable CRM excellence and omnichannel personalization across Puig's brands. You'll govern data quality, privacy, and platform governance, partnering with Global CRM, Brands, Markets, and Tech to activate first‐party data. You'll own key consumer data products and drive cross‐functional initiatives to scale data‐driven insights and customer journeys.
This is a strategic, globally‐oriented role with a strong impact on business outcomes and data maturity.entrepreneurial, creative and welcoming work culturelearning and development opportunitiesinternational company with growth opportunitiescompetitive compensation & benefits packageAct as business owner for core consumer data products and platforms (C360 Datamart, Bloomreach, Preference Center, Loyal Guru)Define business requirements and translate them for Tech teamsPrioritize roadmaps and ensure timely delivery of enhancementsEvaluate and integrate new features, channels, and data flows to support CRM and engagementEnsure platforms support first‐party data collection,



personalization, loyalty growth, and advocacyServe as primary contact for Global CRM, brands, and markets on data tools and capabilitiesCollaborate with Brands, Markets, and cross‐functional teams to align strategies and needsEnsure data ecosystem generates actionable insights (dashboards, segmentation, predictive models) and supports governance and adoptionLead consumer data governance, ensuring alignment with KPIs and data standards across brands and marketsOversee compliance and documentation in Collibra and ConfluenceDrive continuous improvement of data quality and business rule monitoringSupport change management and adoption of integral tools and governance frameworksEnsure regulatory compliance (GDPR, consent, retention) across platforms and marketsPartner with Legal and Privacy to meet standardsUpskill teams on consumer data management12+ years in consumer or digital data management or C

📌 Global Head Of (Barcelona)
🏢 Jobrapido
📍 Barcelona