Role Purpose
You will own the marketing performance of an assigned set of geographic markets, with Keystone's strategic marketing goals. Fluent French is essential to this role: you will own translation, localization, and quality control of marketing materials, campaigns, and client-facing assets in French, and act as the safeguard for tone and terminology consistency in that language.
What You'll Own
Geo Market Ownership
● Act as the owner and internal voice of your assigned geographic markets, aligned with Keystone's strategic marketing goals.
● Build and maintain the marketing plan for your geos and their segments, adapting integral campaigns for local relevance , language, channel mix, seasonality, and cultural fit.
● Monitor market developments, competitor activity, and client sentiment in your geos, feeding insights back to the team and leadership.
● Own translation and localization for French (and any other language you speak): translating and quality-checking marketing materials, campaigns, and client-facing assets.
Inbound Marketing, Content & Segmentation




● Coordinate and execute activities across channels; conferences, email, blog, design, video, paid advertising, and content (whitepapers, case studies, data-driven reports), to engage a global B2B higher education audience.
● Ensure content creation aligns with the segmentation strategy, so each segment receives relevant content for its stage.
● Create segment lists from given criteria and ensure direct email marketing (DEM) strategy is properly executed.
● Proactively generate client testimonial videos and case studies, identifying candidates, securing participation, and driving production through to publication.
Webinars, Events & Tradeshows
● Identify, recommend, and execute webinars, events, and tradeshows relevant to your geos, including pre-event promotion and post-event follow-up.
● For events you own: source panelists, coordinate preparation and delivery, create presentations and supporting content,

📌 B Digital Marketing (España)
🏢 Keystone Education Group
📍 España