Overview

In this UK-focused role, you will own and scale demand generation to create qualified pipeline and drive revenue growth. You’ll orchestrate a multi-channel go-to-market engine across marketing, sales, and partnerships, with a strong emphasis on partner-led growth. You’ll test channels, build campaigns from the ground up, and optimize for ROI in a fast-paced environment. Your work shapes how Factorial expands in the UK and connects cross-functional teams to common goals. This is a hands-on, commercially minded role with a clear impact on revenue via multi-channel initiatives.

Compensaciones / Incentivos

- private health insurance
- high-growth environment
- Wellhub
- Cobee
- language classes
- office breakfast and fruit

Responsabilidades

- Own the UK demand generation strategy aligned to pipeline and revenue targets
- Build and execute a multi-channel plan (inbound, outbound, paid, CRM, events, webinars, content, ABM, partner marketing)
- Develop integrated campaigns around ICPs, industries, accounts, products, and priorities
- Collaborate with Sales and BDRs to create targeted campaigns supporting pipeline and conversions
- Manage paid acquisition and inbound conversion with Paid, CRM, and Growth teams
- Create lifecycle and re-engagement campaigns to nurture existing leads and pipeline
- Build outbound and ABM programs with Sales
- Develop partner marketing programs with UK partners (co-marketing, events, webinars, content)




- Advise partners on activation to generate Factorial pipeline
- Own UK events/webinars strategy aligned to campaigns and goals
- Measure funnel performance and optimize for pipeline, revenue, CAC, ROI
- Manage budgets and external agencies/vendors
- Share UK market insights and successful initiatives with wider GTM
- Partner with internal teams to connect UK market strategies with broader goals

Requisitos principales

- 3–5+ years in B2B demand generation, growth/field marketing, or similar, preferably SaaS/tech
- Strong UK market experience and understanding of UK B2B/SaaS audiences
- Proven track record building multi-channel demand gen strategies
- Hands-on across paid, CRM/lifecycle, inbound, outbound, events, webinars, content, ABM, and partner marketing
- Experience collaborating with Sales/BDR to generate qualified pipeline
- Experience working with partners, resellers, or other indirect channels
- Strong commercial mindset focused on pipeline, revenue, ROI (not just leads)
- Data-driven with ability to derive insights to optimize campaigns and spend
- Strong project management, communication, and stakeholder management
- Highly autonomous and proactive in a fast-paced environment
- Native English or equivalent fluency

- cross-functional collaboration
- analytical mindset
- proactive communication
- HubSpot or similar CRM/marketing automation
- Salesforce or similar CRM
- Google Ads

📌 Demand Generation & Partner Marketing Manager UK Market (Barcelona)
🏢 Factorial Hr
📍 Barcelona