Apply for Head of SEO & AI Search at Groupon in Madrid, MD, ES. This Full time on site position offers great opportunities for career growth. Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We are an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. Head of SEO & AI Search AI Overviews now appear on the large majority of the local queries we track in North America. ChatGPT, Claude and Gemini recommend places by name, and agents are starting to search, compare and transact without ever loading a page. Groupon's Local estate runs to a six-figure number of live indexable pages in North America after pruning, sitting inside an addressable space of roughly 1,000 cities and 50+ categories, and only a minority of them earn.



The wider domain is bigger than Local alone, and the role is integral, the majority of organic revenue is North America, the rest is the UK, Germany, France, Spain, Italy and Australia. Organic revenue is growing year on year and the demand, presence and capture instrumentation already runs, so this is neither a rescue case nor a discovery quarter. The prune is largely behind us. What is missing is the next decision, city by city and category by category: which local pages Groupon funds, which it rebuilds, which it consolidates and which it stops publishing. Structure, craft content and technical hygiene serve that decision. You own it as a hands-on operator and a sharp analyst, mostly operator, and the next twelve months decide whether these pages become the structure users, Google and agents reach for.
Who you'll work with
You report to Josef Buryan, Chief Marketing Officer, who owns Marketing end to end. You lead an SEO

📌 Head of SEO (Madrid)
🏢 Groupon
📍 Madrid