Purpose:

The General Data & AI Acceleration Lead is a forward-looking role that operates at the intersection of consumer data excellence and AI-powered marketing intelligence. This role is accountable for ensuring that global consumer & media data — spanning research, media, behavioral, and activation data — is not only governed, harmonized, and high-quality today, but is architected, engineered, and activated for AI-driven personalization, engagement, and decision-making tomorrow.

This role acts as Data Business Partner to Media, Consumer and Analytics team and shapes Business Product Ownership for AI-powered consumer data tools, content engineering for AI systems, and process design for scalable, automated data operations. It is the execution engine that translates the general consumer data vision into operational reality — managing data ingestion, platform data flows, consent governance, taxonomy maintenance, quality remediation, and local steward coordination — while simultaneously accelerating the adoption of intelligent,



AI-enabled consumer intelligence and activation products across the organization.

This role is part of Global Data & AI Capability a vertical within Insights & Analytics (I&A;) Home.

Legal Entity: Euroservices Bayer

Key Tasks/ What You'll Do
- Support the Consumer Data Domain Lead in defining and enforcing global data quality standards, taxonomies, consent frameworks, and mapping rules across consumer data sources and regions.
- Design and maintain global consumer data classification systems, ensuring cross-market consistency, privacy compliance, and aggregation readiness.
- Operate data quality monitoring frameworks, including automated scoring, anomaly detection, consent validation, identity checks, and threshold alerting.
- Lead remediation workflows across research data integrity and media/activation compliance, including escalation, root cause analysis, corrective actions, and preventive controls.
- Act as cross-functional Business Prod

📌 Global Data (Extremadura)
🏢 Bayer
📍 Extremadura