Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We are a leading player in the pet food market, with four production facilities and sales in over 75 countries worldwide.
As a Pet Care company, we combine nature and science to develop high-quality nutritional solutions that support the health and wellbeing of pets globally. Be the voice of Farmina in the digital world.
As a Social Media & Community Manager , you will manage and activate Farmina’s general social media presence, strengthening brand affinity and building genuine relationships with pet parents, creators and digital communities across our key platforms.
This is an excellent opportunity for someone who combines strong digital know-how with creativity, cultural sensitivity, and a genuine passion for community building.

Manage and execute community management activities across Farmina’s global social media channels (Instagram, Facebook, TikTok).
Monitor social conversations, engage with followers and respond to comments using a brand-approved tone of voice.
Foster a positive, respectful and engaging online community, ensuring consistent moderation standards and interaction quality.
Spot opportunities to organically insert Farmina into cultural, topical and community-driven conversations aligned with brand values.
Identify, curate and promote relevant user-generated content (UGC), including tagged and community-submitted content.
Support the execution of social activations such as giveaways, collaborations,



campaigns and other events.
Identify and engage influencers and creators aligned with Farmina’s target audience, supporting partnerships, content planning and relationship management.
Flag service-related issues, fulfillment concerns or negative trends to Customer Care or relevant internal teams.
Collaborate with Brand, Digital and Customer Care teams to ensure coherent messaging and effective issue management.
Support monthly reporting by collecting native platform data and engagement metrics, providing insights on community sentiment and content performance.

2+ years of experience in social media and community management roles.
~ Proven experience managing social media calendars and day-to-day execution, including online community moderation.
~ Experience in influencer and UGC engagement and management.
~ Strong knowledge of global social media platforms, algorithms, trends and best practices.
~ Content creation knowledge, particularly in reel format.
~ Solid understanding of online community dynamics and engagement strategies.
~ Strong communication skills with the ability to adapt tone and messaging across platforms.
~ Native Spanish and fluent English are mandatory.

You'll become part of an international company where brand storytelling, community care and collaboration are at the heart of everything we do.
If you're passionate about digital communities and enjoy building meaningful relationships online, we'd love to hear from you.

📌 Social Media Manager - Executive Communications (Barcelona)
🏢 Farmina
📍 Barcelona