Paid Search Specialist (Les)

Paid Search Specialist (Les)

01 oct
|
Avis Budget Group
|
Les

01 oct

Avis Budget Group

Les

In this role you will drive the hands-on planning, execution, and optimization of paid search campaigns for the US and Canada from Barcelona. You will work across multiple lines of business, collaborating with cross-functional teams to deliver measurable results and support broader NAM paid search initiatives. Expect to analyze performance, run A/B tests, manage audiences, and keep campaigns efficient while adapting to platform changes. This is an opportunity to shape regional search programs within a vibrant, international environment. competitive salary (35k to 40k) + bonus hybrid model (1 day/wk in office) wellness & fun activities VIP district and rental car discounts Execute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian markets Implement campaign changes including ad copy updates, keyword additions and exclusions, bid adjustments, and extension management Conduct regular Search Query Report (SQR) analysis to identify negative keywords and new search term opportunities Monitor campaign performance daily,



flagging anomalies and escalating issues to the Senior Paid Search Specialist Build and maintain performance reports, translating data into clear, actionable insights for internal stakeholders Support A/B testing of ad copy, landing pages, and targeting parameters, documenting results and recommendations Assist with audience management, including remarketing lists and audience segmentation across campaigns Support the implementation of GDN, YouTube, and Demand Gen campaigns as directed Assist with budget tracking and pacing, flagging overspend or under pacing risks in a timely manner Stay up to date with platform changes, new features, and paid search best practices 2+ years of hands‑on experience in paid search, managing campaigns in Google Ads and Microsoft Ads Working knowledge of SA360 (Search Ads 360) for campaign management and reporting Solid understanding of bidding strategies, match types, and keyword op

📌 Paid Search Specialist (Les)
🏢 Avis Budget Group
📍 Les

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