We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.
We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. We're looking for a Creative Director with strong conceptual thinking, great visual taste and experience working across global wellness and lifestyle brands.
Someone who can move comfortably between product and lifestyle, science and culture, and who understands how creative needs to work across the full consumer journey.
You might be working on a product with a complex ingredient or efficacy story one day, developing a talent-led campaign the next, and figuring out how that same brand idea translates into more product-focused or conversion-driven work further down the funnel.
This is a global role, so we're looking for someone who is comfortable developing ideas that can travel across markets and cultures without becoming generic.
You'll lead creative development across global wellness, beauty-adjacent and lifestyle brands, from early concepts and campaign platforms through to production and execution.
You'll work hand in hand with Strategy, as well as Copy, Design, Social and Production, to understand the audience, cultural context, role of each channel and each stage of the funnel, and translate that thinking into strong creative.
This isn't purely an art direction role. Develop strong global campaign ideas and creative platforms that can live across markets, channels and executions.
Understand the role creative plays across the full funnel, from building awareness and brand desire to communicating product benefits, driving consideration and supporting conversion.
Know when an execution needs to build the brand,



when it needs to explain the product and when it simply needs to make someone want it.
Build global creative platforms that have a clear central idea while leaving enough room for markets to make them culturally relevant.
Lead the visual direction of brands across product, lifestyle, talent and culture-led work.
Make products feel desirable through photography, film, CGI, design, casting, styling and storytelling.
Develop ideas around talent, creators, partnerships and cultural moments that make sense for the brand and the market.
Think beyond traditional campaign formats and identify opportunities across social, experiences, collaborations, entertainment and emerging culture.
Present and sell creative thinking to senior clients and stakeholders across different markets.
Ideas with a clear point of view that can become genuine global platforms, not just a collection of executions.
++A great eye for photography, film, casting, styling, design and contemporary brand aesthetics.
++An understanding of how people move from discovering a brand to considering and buying it, and how the creative job changes along the way.
++Global thinking++
Experience developing work for multiple markets and understanding the difference between a global idea and simply making the same campaign appear everywhere. You should be comfortable collaborating with local teams and adapting ideas around different cultural behaviors and audiences without losing the core creative thought.




++Lifestyle and culture++
Work that shows an understanding of how brands can play in culture through talent, creators, collaborations, social, entertainment and experiences.
++10 years of creative experience, ideally across agencies and/or ambitious consumer brands.
~ Significant experience working on general brands and international campaigns.
~ Experience leading integrated and full-funnel campaigns, from brand-building through product and conversion-focused creative.
~ Experience working closely with Strategy on audiences, consumer journeys, cultural insights and creative briefs.
~ Strong photography and film production experience.
~ Native or near-native English, or equivalent professional fluency developed through extensive experience working in English. This person needs to be able to concept, debate, present and sell creative ideas confidently in English with senior global clients and teams.

Showcase strong campaigns, as well as activations, social ideas, collaborations and product experiences that demonstrate different ways brands can connect with people.
Most importantly, your portfolio should demonstrate both sides of the profile: a genuine understanding of the Spanish market and meaningful experience working internationally.
English (mandatory)
Spanish (mandatory)
Remote flex Fridays from 9:00 AM to 2.30 PM.
Three weeks of remote work per year.
Summer working hours across July and August (9:00 AM to 4.00 PM).
Free English & Spanish classes to boost your global communication skills.
Holidays: 22 working days 3 days established by the collective agreement national and local public holidays.
A global environment, cutting-edge tools, and a culture driven by trends and innovation.

📌 Creative Director - Remote Work (Barcelona)
🏢 remoteo
📍 Barcelona