About the role

This role is built around ownership. You’ll run our Acute Ischemic Stroke (AIS) portfolio across EMEA as if it were your own business. You set the strategy, own the products and are accountable for brand performance.

Our AIS portfolio is one of our largest and fastest-growing franchises, with a strong launch pipeline. The market is changing quickly, as new devices and technologies change how stroke is treated. You’ll shape how we respond to that in EMEA, making sure our portfolio meets what physicians need next.

Locations:
UK | Spain | Belgium | France | Netherlands / Amsterdam

Explore our Acute Ischemic Stroke portfolio:
Acute Ischemic Stroke (AIS) | Stryker

What you’ll do
- Own the EMEA business strategy for AIS: where we play, how we win and the investment behind it.
- Understand the clinical and technical needs of stroke teams in depth, and let that shape the strategy and portfolio.
- Build the annual marketing plan and a 3–5 year portfolio roadmap, partnering with divisional, portfolio and local marketing teams.
- Own regional product management:



define and run the product lifecycle, from launch through to phase-out.
- Own branding, messaging, positioning and pricing, built on market, customer and competitive insight.
- Lead the launch pipeline and ensure each launch lands impactfully in the market.
- Partner with divisional teams to grow the portfolio through new products, line extensions and M&A;, bringing the EMEA voice of the customer into every decision.
- Build our position across the whole stroke pathway, partnering with technology and ecosystem partners.
- Turn strategy into a plan the field can run with: tools, tactics and strategic initiatives.
- Own the numbers: sales, share, price, margin and brand perception. Analyse what drives future performance and act fast when something is off track.
- Partner with physicians and stroke teams as true partners, not just customers, and work with Medical Education on evidence generation and con

📌 Brand Manager EMEA (Madrid)
🏢 Stryker
📍 Madrid