About the job

- Location: Barcelona, Spain (On-site)
- Employment Type: Full-Time
- Languages: Fluent in Spanish and English (additional languages is a plus)
- Department: Sales

Topcret®, a pioneer in sustainable decorative coatings with more than 20 years of experience, is looking for a commercially ambitious Business Development Representative to join our international sales team in Barcelona.

This is a dynamic new-business role for someone who enjoys opening doors. Your mission is to create new B2B opportunities and convert the right prospects into new Topcret customers. Day-to-day activities include researching target markets, generating and following up on leads, conducting outreach via phone, email, and digital channels, and following up consistently until a first commercial order is secured.

You will help grow Topcret’s professional network of applicators and distributors, with Europe as the immediate market focus, followed by selected opportunities in Asia and the Americas.

Main Responsibilities

- Active Business Development: Drive continuous portfolio expansion by proactively hunting, prospecting, and acquiring new B2B clients and partners across Europe, North America, the Middle East, and Asia. Contact decision-makers through phone calls, email, LinkedIn and structured follow-up.
- Target Account Prospecting: Identify and prioritise well-established companies already applying or distributing microcement, as well as selected distributors of decorative materials and larger continuous-coating specialists.
- Lead Qualification: Respond to and qualify inbound leads generated through marketing campaigns, digital channels and industry activity, ensuring that commercial potential, decision-makers and next steps are clearly identified.
- First-Order Conversion: Own each opportunity from first contact through to its first paid commercial material order.



You will work closely with our Key Account Managers for technical support, quotations, samples and training requirements.
- CRM & Pipeline Management: Keep HubSpot accurate and up to date, recording lead source, account information, next steps, commercial potential and reasons for lost opportunities.
- Market Intelligence: Share relevant feedback from prospects on competitors, market needs and objections to improve our targeting, messaging and commercial approach.

Requirements

- 1–3 years of experience in B2B sales, sales development, recruitment sales, business development or a similar commercially driven role.
- Proven experience in proactive prospecting. You are comfortable in active lead generation by making calls, handling rejection and staying persistent without becoming discouraged.
- A clear interest in performance-based sales and the ambition to build a career in new-business development.
- Strong communication, listening and objection-handling skills.
- Full professional fluency in English and Spanish is mandatory. (C1/C2 level; ability to conduct complex business negotiations in both languages). Additional languages are highly valued.
- Experience in construction, architectural materials, surfaces, coatings or design-related sectors is valuable, but not essential. Commercial drive and outbound ability matter more.
- Organised and disciplined in CRM management; experience with HubSpot and AI tools is a plus.
- Bachelor’s degree in Business, International Trade, Architecture, or a related field.

What we offer

- Competitive base salary an attractive, uncapped performance-based incentive structure geared toward new client acquisition.
- The opportunity to represent a differentiated, premium and sustainable product portfolio backed by a real manufacturer with technical expertise, training and long-term partner support.
- A dynamic, international environment with a flat structure and fast decision-making.
- Real career growth opportunities and direct exposure to general markets.

📌 Business Development Representative (BDR) – New Account Acquisition (Barcelona)
🏢 Topcret
📍 Barcelona