Position Title: CRM Manager – Salesforce
Work Model: Hybrid
Permanent
Join our top-notch team of approximately 48,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
As the CRM Manager – Salesforce , you’ll be part of our team. Lead and develop the Data Operations and Business Intelligence function within the organization.
Oversee the management, optimization, and continuous improvement of key business platforms, including Salesforce CRM, Power BI, SBD 360, product data systems, Nexmart, Home Index, Innoscape, Leroy Merlin platforms, and external market data sources.
Ensure high standards of data quality, consistency, governance, and usability across commercial and business information systems.
Drive the development, maintenance, and enhancement of Power BI reports, dashboards, and business performance analysis tools.
Translate business needs into effective data, reporting, and system solutions that support sales, marketing, and management decision-making.
Act as a key partner to commercial and marketing teams, ensuring systems and data structures are aligned with business priorities.




Identify opportunities to improve processes, reporting capabilities, and the overall use of business data across the company.
Coordinate with internal stakeholders and external partners to ensure the effective use and evolution of relevant systems and data sources.
Strengthen data visibility and business insight capabilities to support better and faster decision-making across the organization.
5+ years proven experience in a similar managerial role within data operations, business intelligence, commercial systems, or business support functions.
~ Strong knowledge of Salesforce CRM and Power BI.
~ Solid understanding of data management, reporting environments, and business information systems.
~ Strong business acumen, with a clear commercial and marketing orientation.
~ Excellent communication and stakeholder management skills.
~ Fluency in Spanish and English; Portuguese is desirable.

Grow: Be part of our integral company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our digital learning portal.
More than a global leader in industrial.

📌 CRM & Power BI Manager (Barcelona)
🏢 Stanley Black & Decker
📍 Barcelona