Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
Data and technology are at the heart of our culture, fueling our curiosity and innovation. The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L;, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership.
Direct control over budget allocation and investment levels across channels
Your optimization decisions drive both immediate ROI and long-term partnership health
Manage multiple brands with different customer profiles
Navigate the intersection of B2B partnership management and B2C performance marketing
Balance partner relationships with data-driven optimization
Influence partner marketing strategy while ensuring Agoda profitability targets
You’ll oversee the full marketing funnel:
Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness




Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
Advanced SQL for booking analysis and channel performance tracking
A/B testing and experimentation methodology with clear measurement frameworks
Marketing analytics including attribution modeling and incrementality measurement
Cross-Cultural Collaboration
Weekly syncs with partner marketing team
Joint planning and collaborative problem-solving
Navigate cultural nuances in partnership management
Manage, mentor, and develop a team of 2-3 marketing specialists
Conduct performance reviews and career development conversations
Strategic Marketing Leadership & P&L; Ownership
Set overall marketing strategy and influence ROI targets; Own the full marketing P&L; for the partnership
Write SQL queries to answer strategic business questions and guide team on complex analysisGuide team on measurement frameworks and experiment design
Strategic Planning & Executive Stakeholder Management
Develop annual marketing roadmap and quarterly plans aligned to partnership goals
Lead weekly syncs with partner marketing leadershipPresent quarterly business reviews to Agoda leadership (Director/VP level)
Own the annual planning process and budget allocation across channels




Partner with Agoda's commercial and product teams on partnership optimization
Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
Program & Project Management
Build detailed project plans with risk mitigation and milestone tracking
SQL proficiency (daily usage for analysis; Strong analytical thinking with ability to translate data into actionable insights
~ Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
~ Bonus: Experience with experimentation design and statistical analysis
~7-10+ years in marketing, growth, or analytics roles
~ Marketing Channel Knowledge
~ Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
~ Experience optimizing marketing campaigns toward ROI/profitability targets
~ Background in digital marketing, growth marketing, or marketing analytics preferred
~ Required: Complex stakeholder management including partner relationships at senior levels
~ Cultural sensitivity for cross-border collaboration
~ Exceptional project management discipline
~ Makes data-informed decisions
~ Test new ideas, run experiments, see direct impact on partnership performance
Work with Agoda's best-in-class marketing practices
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#Facebook
YouTube
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.

📌 Senior Marketing Manager - Urgent (Barcelona)
🏢 Agoda
📍 Barcelona