01 oct
|
Puig Deutschland
|
Cataluña
01 oct
Puig Deutschland
Cataluña
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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
Puig is seeking a highly experienced and visionary Integral Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
smarter investment decisions
advanced performance measurement
scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team Leadership
You will lead a multidisciplinary team including:
Global Paid Media Data Manager
Global Social Data Data Manager
Global Media Data Product Manager
Global Media Tracking Manager
You will build a strong center of expertise, combining:
media analytics
data governance & tracking
data products
What you'll get to do
Define and lead the global Media Data strategy and roadmap
Position media data as a strategic asset supporting business growth and transformation
Build a long-term vision integrating:
o measurement
o consumer understanding
o AI-driven use cases
2. Advanced Measurement & Performance Excellence
Lead end-to-end media measurement strategy, including:
o Attribution frameworks
o Brand & performance measurement
Oversee econometric and advanced analytics approaches to:
o quantify marketing impact
o optimize media investments
o support budget allocation decisions
Drive the evoluti
📌 Global Head of (Cataluña)
🏢 Puig Deutschland
📍 Cataluña