Overview Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Marketing team is looking for a Marketing Automation & Customer Journey Specialist to join its team
At IE University , we are looking for a Marketing Automation & Customer Journey Specialist to join our Digital Marketing team.
In this role, you will design personalized experiences and automation strategies to support prospective students throughout their decision-making journey. You will collaborate closely with Marketing, Product, Data, IT, and technology partners.
We are seeking an analytical, proactive, and continuous improvement-oriented professional who enjoys connecting business, technology, and data to create high-impact digital experiences.
Why IE University? Founded in 1973, IE University has continuously raised the bar to drive positive change through education. At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary.



We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Drive innovation with a proactive mindset
We are looking for a person to join a full-time position in Madrid - IE Tower.
Responsibilities Your role as a Marketing Automation & Customer Journey Specialist will involve:
Translate business needs into scalable automation solutions.
Define target audiences and support integrations between Marketing Automation, CRM, CDP, and the broader digital ecosystem.
Analyze performance, identify opportunities for improvement, and contribute to digital transformation projects in collaboration with Marketing, Data, IT, and external consulting partners.
3+ years of experience in Marketing Automation, CRM, or Customer Journey Management.
~ Hands-on experience with platforms such as Marketo, Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, HubSpot, ActiveCampaign , or equival

📌 Marketing Automation (España)
🏢 Ie University
📍 España