01 oct
|
ingenio ec
|
España
We are a integral media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.Ingenio's US Marketplace (Keen) is looking for a Senior Product Manager to help lead our next chapter of growth. You’ll focus on our most critical growth levers: conversion, retention, advisor-consumer matching, and monetization and packaging. You'll partner with Marketing to find Keen's next growth channel, testing what comes after paid search and building the product experiences that make new channels work. Over time, you become the product owner of Keen's growth engine, not just its funnel.
We are a small team - four Product and Design people today and growing. You will have real ownership, direct access to leadership, and little distance between your work and the business.
This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).
Define and prioritize the growth roadmap using funnel data, customer insight, and unit economics, and communicate tradeoffs clearly to leadership.
Own the new-user surfaces across web and mobile: landing pages, registration, onboarding, activation, and first-purchase packaging and promotions.
Run rapid, statistically sound experimentation across messaging, flow, friction, and offers, with a clear hypothesis, success metric, and decision rule for every test.
Understand first-time users deeply by combining quantitative funnel analysis with customer interviews, usability studies, and behavioral research to uncover what drives or blocks a first conversation.
Help decide which channels to test after paid search, own the landing and onboarding experience for each one, and build the measurement that proves whether it's incremental and worth scaling.
Ship free, intent-capturing experiences (AI tools, quizzes, reading
📌 Senior Product Manager (España)
🏢 ingenio ec
📍 España