Position Overview

Build, maintain and optimize marketing automation workflows, audience journeys, lead scoring and campaign automation set-ups to enable scalable, compliant and measurable demand generation across markets and channels.

What You Will Do

• Build, configure and maintain marketing automation workflows, nurture programs, email journeys, forms, landing pages, triggers and automated campaign logic in Salesforce Account Engagement (Pardot), Marketing Cloud Next and HubSpot, staying current with each platform's latest releases and features.
• Build, configure and maintain marketing automation workflows, nurture programs, email journeys, forms, landing pages, triggers and automated campaign logic.
• Translate campaign briefs, audience requirements, lead management needs and customer journey logic into automation flows and platform-ready set-ups.
• Coordinate with campaign operations, CRM, sales, analytics, content, digital, data privacy, localization and market stakeholders to clarify requirements and manage dependencies.
• Manage automation production timelines,



launch readiness, approvals, testing routines, platform dependencies, handovers and post-launch monitoring.
• Design and build lead scoring and grading models from scratch, including scoring rules, automation programs, lifecycle stages, thresholds and CRM handover criteria, and refine them over time based on conversion data and sales feedback.
• Set up segmentation, audience lists, consent logic, personalization rules, lead scoring inputs, lifecycle stages, tracking parameters and CRM handover criteria.
• Perform quality checks across automation flows, including data logic, consent, links, forms, tracking, personalization, rendering, triggers, CRM sync and reporting readiness.
• Monitor automation performance, identify operational issues, document learnings and support continuous improvement of journeys, templates and platform practices.
• Lead scoring models, automation programs, segmentation, con

📌 Marketing Automation Specialist (Madrid)
🏢 Dormakaba España
📍 Madrid