Lifecycle Automation &

• Analytics Lead (Journey Architect)Location: Barcelona (Hybrid)Department: Customer ExperienceReports to: Customer Experience &

• Commercial Strategy DirectorEs esencial asegurarse de que cumple con los requisitos como solicitante para este puesto

• About the RoleSpandex is advancing its integral lifecycle marketing capability and is seeking a Lifecycle Automation &

• Analytics Lead to design, govern, and optimise our lifecycle architecture across all markets. This senior role ensures customer journeys are structured, data‐driven, quality‐assured, and consistently aligned to global standards. You will define the frameworks that guide how lifecycle journeys are built, measured, and improved- driving commercial impact through segmentation, experimentation, and structured governance. Key ResponsibilitiesLifecycle Architecture &

• GovernanceDefine and maintain global lifecycle journey blueprints. Segmentation &





• Targeting StrategyOwn and evolve the global segmentation framework. Experimentation &

• MeasurementDefine lifecycle measurement standards, including A/B testing protocols and control group methodologies. Drive a test‐and‐learn culture across markets and CRM teams. Ensure lifecycle initiatives are measurable and linked to commercial outcomes.

Quality

Assurance & Activation StandardsEstablish QA standards for all lifecycle journeys. Define "ready‐to‐activate" criteria covering targeting accuracy, triggering logic, and brand alignment. Lead structured performance reviews and continuous optimisation cycles. Skills, Knowledge & ExperienceProven experience in lifecycle marketing, CRM, or marketing automation at scale. Strong analytical capability with the ability to translate data into actionable insights.

📌 Lifecycle Automation & Analytics Lead (Journey Architect) (Barcelona)
🏢 Spandex
📍 Barcelona