Full-time | Remote or Hybrid in Barcelona

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ABOUT ZABÓN Zabón is one of the fastest-growing DTC natural cleaning brands in Spain, trusted by hundreds of thousands of customers looking for healthier and more sustainable ways to clean their homes.

We're looking for a Performance Creative Strategist to join our fast-moving team and play a key role in shaping the ideas behind our paid social advertising.

You'll work closely with the founder and wider creative team, with real responsibility for developing concepts, angles, hooks and scripts that make people stop scrolling and drive performance.

The role can be fully remote or hybrid from Barcelona . We're prioritizing finding the right person over a specific location.

THE ROLE We're looking for someone who is extremely creative, commercially minded and full of ideas .

You'll help shape our paid creative from initial concept through to scripts, creator briefs, iterations and performance learnings.

You'll develop ideas across UGC, creator content, founder-led ads, product demonstrations, whitelisting ads and other performance formats.

We want someone who is constantly thinking:

"What should we test next?"

WHAT YOU'LL DO Develop new ad concepts, angles, hooks and scripts

Take a leading role in creative ideation alongside the founder and team

Write and develop UGC, creator-led, founder-led and product-focused ads

Create concepts for whitelisting / partnership ads

Research competitors, trends, customer reviews, comments and conversations to uncover new angles

Turn customer problems, objections and motivations into strong advertising ideas

Review creative performance and use learnings to shape new tests





Contribute ideas for launches, seasonal campaigns and new products

Stay up to date with what's working across Meta, TikTok and the wider DTC creative space

WHO WE'RE LOOKING FOR You should be able to look at one product and find 20 completely different ways to sell it .

We're looking for someone who:

Has 2-3+ years of experience in performance creative, paid social creative strategy or a closely related role

Experience with DTC consumer brands in sustainability, natural products, wellness, beauty, home care, personal care or similar categories

Is excellent at coming up with creative concepts, hooks and angles

Is a strong scriptwriter with an instinct for natural, conversational content

Understands what drives performance, not just what looks good

Is very familiar with Meta advertising, UGC and creator-led ads

Has experience developing whitelisting / partnership ad concepts

Is comfortable working in a small team and taking real responsibility

Is AI-native

Is fluent in English and Spanish

Experience with brands that combine strong aesthetics, sustainability and performance marketing is a big plus. xghoner

We care much more about the quality of your ideas and the work you've actually created than having the perfect CV.

THE PACKAGE Full-time role

Fully remote or hybrid in Barcelona

Very competitive salary based on experience

Work MacBook

Zabón product allowance

Learning and development budget

High creative responsibility within a small, ambitious team The opportunity to work closely with the founder and have a real influence on what Zabón creates next

This isn't the right role for someone who simply wants to execute briefs or make content that looks nice.

If your brain naturally generates hooks, concepts and ad ideas all day long , we'd love to hear from you.

📌 Performance Creative Strategist (Vitoria-Gasteiz)
🏢 Zabón
📍 Vitoria-Gasteiz