CRM MANAGER – MELILLA CRM Manager role within a growing online iGaming operator Based in Melilla – relocation required if not already local Opportunity to take ownership of CRM strategy, campaigns and budget We’re supporting a growing online gaming operator within the regulated Spanish market. As part of their continued development, they’re looking for an experienced CRM Manager to take ownership of customer retention, loyalty and lifecycle strategy across their online casino offering. Opportunity to take ownership of CRM and retention strategy Direct involvement in commercial and customer loyalty planning Autonomy to build and optimise CRM journeys and campaigns Career development within a highly competitive digital sector THE CRM MANAGER ROLE As CRM Manager, you’ll be responsible for defining and delivering the customer retention and loyalty strategy, with a strong focus on increasing player activity, repeat engagement, customer satisfaction and lifetime value.

You’ll design and manage multichannel CRM campaigns, automated customer journeys, promotional calendars and segmentation strategies, while working closely with wider teams across marketing, commercial and operations.



You’ll also take ownership of CRM reporting, campaign optimisation, budgeting and ensuring activity remains compliant with Spanish gaming regulations and Responsible Gaming policies. CRM MANAGER ESSENTIAL SKILLS Minimum 3 years’ experience managing CRM activity Strong experience across customer retention and lifecycle marketing Experience creating and optimising automated CRM journeys Strong analytical skills with experience monitoring CRM KPIs and campaign performance Experience working within iGaming, sports betting, eCommerce or another high-frequency digital environment Degree in Marketing, Business Administration, Economics, Statistics, Engineering or a similar discipline Able to speak fluent Spanish Experience working for an online gambling operator regulated in Spain Master’s degree in Digital Marketing, CRM or Data Analytics CRM, iGaming, Online Casino, Customer Retention, Customer Lifecycle, Loyalty, CRM Strategy, Campaign Automation, Segmentation, Personalisation, VIP, Promotions, Responsible Gaming, Customer Analytics, Churn, Customer Lifetime Value, Spain, Melilla

📌 Remote CRM Executive (Melilla)
🏢 Searchability®
📍 Melilla