Senior Retail Manager Type: Full-time About the role We are looking for a senior retail leader to own our overseas retail business end-to-end. You will translate HQ strategy into locally executable plans, take full responsibility for P&L;, and build the systems and teams that grow market share. This is a hands-on leadership role for someone who can operate both strategically and down at the store level. What you'll do Own the retail P&L; for the market: break down annual/quarterly targets from HQ into country, channel and team-level KPIs;
Run weekly/monthly business reviews and drive results to close. Manage the full budget cycle – channel, POSM, marketing, staffing and materials – with strict ROI tracking, monthly cost-efficiency reviews and zero tolerance for wasteful spend. Build a data-driven operating rhythm across sell-in, sell-through, conversion, repeat rate and per-store output;
Spot bottlenecks from data and turn them into closed-loop action plans. Set up and maintain a standardized store-tiering system covering merchandising, service, inventory turns and store image;
Oversee POSM and brand fixture rollout with regular field audits. Translate HQ strategy into local execution, adapting for local compliance,



consumer habits and channel reality;
Align the local team ongoals and rhythm so strategy lands without distortion. Equip and energize the frontline: run a tiered training system (sales scripts, store ops, store management) and build a fair, competitive performance & incentive structure to lift productivity. What we're looking for Bachelor's degree or above;
Marketing, InternationalTrade, Business English or Business Management preferred.5+ years in overseas retail operations, channel or sales management;
Experience in e-cigarette/vaping, consumer electronics, smart hardware or FMCG is a plus;
Familiarity with target-market channel rules, compliance and consumer habits is a strong plus. Proven P&L; ownership: ability to break down targets, build budgets, control costs and do ROI analysis with accountability for revenue, profit and efficiency. Strong data instinct – can read retail/terminal data, find the bottleneck and drive execution to close. Mature people leadership, training and incentive experience;
Ability to localize HQ strategy and deliver under a multi-market, multi-task environment. Fluent English as working language;

📌 Senior Retail Manager (Paradela)
🏢 Smoore
📍 Paradela