Responsibilities- Responsible for the full media strategy for Xiaomi Spain product campaigns, across all relevant touch points including above-the-line advertising and digital marketing, based on the business focus and market goals.- Bring new and innovative approaches to digital marketing and customer engagement strategy through the identification of different online channels, tracking and media opportunities.- Work closely with HQ (Xiaomi China) media team and local cross-functional teams, including but not limited to Marketing, PR, Retail and Sales teams, as well as reference customers, to provide the best-in-class full-media or digital experience to target consumers.- Work closely with other teams besides Marketing, such as Sales and Retail, and coordinate plans.- Understand customer insights and behaviour through digital listening.- Plan the full media budget and prioritize investment to meet business or demand generation objectives.- Define and set a communication strategy that recognizes the changing digital lifestyle of target customers, while also having omnichannel (Retail / Operator / E-Commerce, etc.) marketing and media planning capabilities.- Be familiar with all trendy and industry social platforms and marketing insights tools; identify consumer and marketing insights,



and optimize spend and performance based on those insights.- Provide insights to Product, Creative and other teams through media practices and performance, driving greater value from future media buying activities.- Evaluate emerging technologies and media opportunities. Provide creative ideas and perspectives for adoption where appropriate.Requirements- Bachelors degree or above; a major in Marketing orAdvertising is preferred.- Experience in Internet, Advertising, Tech or Smartphone companies is a plus.- At least 3 years of working experience related to media buying and marketing. Experience in digital marketing in Internet and Consumer category industries is required. A integral media or marketing communications agency background is a must; in-house media buying on the client side is a plus.- Excellent communication skills and cross-team collaboration capabilities are required. Spanish and English is a must (advanced level)- Passionate about the Tech industry.- Result-driven, capable of data analysis, innovative and accountable, with strong learning agility and teamwork skills.- Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, etc.- Demonstrable planning experience across traditional media, including TV, OOH and Print channels.- Working location: Madrid, Spain.

📌 Spain Media Buy Manager (Madrid)
🏢 Xiaomi Technology
📍 Madrid