CRM MANAGER – MELILLAKEY POINTSCRM Manager role within a growing online iGaming operatorBased in Melilla – relocation required if not already localStrong focus on retention, loyalty and customer lifecycle strategyOpportunity to take ownership of CRM strategy, campaigns and budgetABOUT THE CLIENTWe’re supporting a growing online gaming operator within the regulated Spanish market.As part of their continued development, they’re looking for an experienced CRM Manager to take ownership of customer retention, loyalty and lifecycle strategy across their online casino offering.THE BENEFITSOpportunity to take ownership of CRM and retention strategyDirect involvement in commercial and customer loyalty planningAutonomy to build and optimise CRM journeys and campaignsFast-paced, results-driven iGaming environmentCareer development within a highly competitive digital sectorCompetitive salary dependent on experienceTHE CRM MANAGER ROLEAs CRM Manager, you’ll be responsible for defining and delivering the customer retention and loyalty strategy, with a strong focus on increasing player activity, repeat engagement, customer satisfaction and lifetime value.You’ll design and manage multichannel CRM campaigns, automated customer journeys, promotional calendars and segmentation strategies, while working closely with wider teams across marketing, commercial and operations.You’ll also take ownership of CRM reporting, campaign optimisation,



budgeting and ensuring activity remains compliant with Spanish gaming regulations and Responsible Gaming policies.CRM MANAGER ESSENTIAL SKILLSMinimum 3 years’ experience managing CRM activityStrong experience across customer retention and lifecycle marketingExperience creating and optimising automated CRM journeysStrong understanding of customer segmentation and personalisationExperience managing promotions and loyalty programmesStrong analytical skills with experience monitoring CRM KPIs and campaign performanceExperience working within iGaming, sports betting, eCommerce or another high-frequency digital environmentDegree in Marketing, Business Administration, Economics, Statistics, Engineering or a similar disciplineWillingness to live and work in MelillaAble to speak fluent SpanishDESIRABLE EXPERIENCEExperience working for an online gambling operator regulated in SpainPrevious experience across casino or sportsbook environmentsExperience managing VIP and player loyalty programmesKnowledge of predictive churn modellingKnowledge of deposit propensity modelsMaster’s degree in Digital Marketing, CRM or Data AnalyticsLOCATIONThis position is based in Melilla.Candidates must either already live in Melilla or be fully prepared to relocate. Applications cannot be considered from candidates who are unwilling to relocate.TO BE CONSIDEREDPlease either apply through this advert or email me directly via [email protected] further information please call me on 01244 567 388 / 07719 067 562.By applying for this role, you give express consent for us to process and submit, subject to required skills, your application to our client in conjunction with this vacancy only.KEY SKILLSCRM, iGaming, Online Casino, Customer Retention, Customer Lifecycle, Loyalty, CRM Strategy, Campaign Automation, Segmentation, Personalisation, VIP, Promotions, Responsible Gaming, Customer Analytics, Churn, Customer Lifetime Value, Spain, Melilla

📌 Crm manager (Melilla)
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📍 Melilla