Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset.

We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta , engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok .

This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

- Profitably scale paid growth across Google Ads and Meta Ads , hitting +10% MoM growth while protecting payback.
- Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
- Cash discipline & reporting: treat spend like it’s your own;
instrument clean weeklyreporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker .
- Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‑outreach intern.
- Creative direction (performance) : brief a junior motion designer for Meta video tests;
drive a tight hypothesis creative results loop.

WHAT SUCCESS LOOKS LIKE (90 Days)

- Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema .
- Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.




- Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude .
- Playbook: documented testing cadence (weekly) and budget reallocation rules.
- Build/optimize Google Search campaigns for multiple apps (non‑UAC setup with deep links;
measured via AppsFlyer ).
- Design, launch, and scale Meta (campaign structure, creative testing matrix, value‑based bidding).
- Partner with the Data Analyst to test proxy events and predicted LTV (e.G., scoring trials, early‑signal models).
- Run ASA pilots;
own ASO roadmap(keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations).
- Manage a creator‑outreach intern (TikTok organic + UGC partnerships on pay‑per‑view/desired KPI).
- Own weekly growth review: insights, actions, reallocations—no vanity metrics.

These are non‑negotiable . If you don’t check all of them, please don’t apply .

- Mobile apps only, consumer subscriptions. Your track record is in consumer subscription apps (non‑gaming).
- Hands‑on budgets & results. You have directly managed €100k+/month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV:CAC).
- Meta Ads expertise. You’ve launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement).
- Google Ads for apps. Deep knowledge of search intent, RSAs, negatives,

📌 Senior User Acquisition Manager (Gads & Meta) (Barcelona)
🏢 Carrots
📍 Barcelona