Mission & Responsibilities
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Create and deliver optimal Mx, defined as Connection x Context x Content
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- Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overall experience and articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
Create and present Mx Story to clients
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- Create the Mx guidelines in liaise with relevant internal specialist teams
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction
- Ensure optimal Mx delivery
- Ensure audience planning and data integration from Mx brief to Mx measurement
Previous Experience & Industry Background
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- 8+ years professional experience in strategic planning
- Media, Brand
Qualifications & Languages
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- Bachelor’s or Master’s degree in Business, Marketing or Advertising