In this role, you will lead Ferrer's global content strategy and establish a best-in-class Content Excellence model across brands. You'll partner with Brand, Digital, Medical, and DD&Ai; teams to shape omnichannel content and accelerate AI-driven solutions, driving customer engagement and business performance. You will implement governance, enable global-to-local collaboration, and evolve content management capabilities within the Business Platform.

This is a strategic, cross-functional role focused on scalable, compliant, and measurable content impact.volunteering opportunitiescollaborative office environmentdevelopment and learning opportunitiesremuneration customizationLead global marketing content strategy aligned with corporate priorities and position content as a driver of engagement and business performanceOwn end-to-end content lifecycle from strategy to reuse ensuring quality, consistency, and scalabilityDesign and implement a robust content governance model to enable effective global-local collaborationOrchestrate omnichannel content experiences across digital and offline channelsDrive Content Operations and push evolution of the Content Management capabilities in the new Business PlatformDefine and monitor content performance frameworks and KPIs to measure impact and optimize engagementLead innovation in content creation and management leveraging AI and emerging technologiesPartner with Brand Leads, Digital, Data & AI, Medical Excellence, Business Excellence, and Compliance to ensure compliant, customer-centric integrationStrong experience in international pharmaceutical marketing, ideally within Specialty Care, Rare Diseases, Biotech, or other highly regulated healthcare environmentsProven expertise in content strategy, omnichannel marketing, brand storytelling, and customer-centric communications with cross-channel engagement impactExperience designing and managing Content Excellence, Content Operations, and Content Governance models across organizationsHands-on experience with content/marketing platforms such as Veeva Vault, CLM, CMS, DAM, CRM, Marketing Cloud or similarSolid understanding of MLR review processes, regulatory and compliance for pharmaceutical materialsStrong analytical abilities to define content KPIs, measure performance, and derive actionable insightsExperience working in general-local operating models with global brands, regional stakeholders, and local marketsDemonstrated ability to influence and collaborate with cross-functional stakeholdersExcellent project management, communication, and stakeholder engagement skillsempathyhumilityCLMCMSCorporate Marketing Content Excellence Manager - barcelona barcelona, catalunya, es

📌 Corporate Marketing Content Excellence Manager - Barcelona
🏢 Ferrer
📍 Barcelona