We're Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.
We started out in Hamburg back in 2014, but we're now humbled to call the world our playground, with over 260 employees spread across 13 countries (we're remote‑first), 2600+ international clients, delivering research from +190 markets, globally.
Here at Appinio, we value transparency in our recruitment process , and we've created a blog to share what to expect during each step of our journey together: here

Your mission as a Growth Marketing Manager

We are looking for a Growth Marketing Manager to build and activate a consistent New Business pipeline engine for Spain, working closely with Marketing and Account Management to turn events, target accounts and dormant clients into high‑value opportunities.

Our Spanish team is fast‑moving, highly collaborative and supportive, and we love momentum. We are hands‑on, quick on our feet and always ready to test creative ideas to keep our growth trajectory high while having a great time doing it.

Build target account lists, map key stakeholders and support Account‑Based Marketing initiatives together with Sales.
Drive commercial activation around owned and third‑party events,



from pre‑event outreach to post‑event follow‑up and opportunity creation.
Design outbound sequences, commercial angles and follow‑up campaigns for priority accounts and industries.
Adapt integral Marketing initiatives to the Spanish market and connect them with local commercial priorities.
Track meetings, opportunities and pipeline generated through events and marketing‑led activities.
Improve commercial discipline and pipeline visibility across these initiatives.

You bring 4-7 years of experience in B2B commercial activation, field marketing, demand generation, ABM or consultative agency environments. Good understanding of market research is a super plus.
You are a natural dot‑connector who combines a hands‑on execution style with creative commercial thinking.
You understand how to use Account‑Based Marketing principles, events and targeted outreach to open doors at priority accounts.
Flexibility Policy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
This is a fully remote position open to candidates based in Germany, the UK, Portugal, the Netherlands, and Spain.
This role will report directly to our General Manager for Spain.

📌 Senior Growth Marketing Manager (Madrid)
🏢 Appinio
📍 Madrid