About Havaianas

Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence in Europe, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in Europe and connecting with a diverse and aspirational audience.

Purpose of the Role:

This role has a mission to lead the end-to-end planning, execution, optimization and measurement of Havaianas' paid media activities across European markets, driving profitable growth and brand visibility through an integrated paid media and digital & offline amplification strategy that balances brand building, consumer acquisition and business performance.

Key Duties and Responsibilities:

Media Strategy & Performance

- Define and execute the European paid media strategy and roadmap across paid social, search, programmatic, video, display and affiliates.
- Manage and optimize media investment across channels to drive reach, acquisition, revenue, ROI and ROAS.
- Connect brand campaigns, product launches and performance marketing to maximize impact.
- Test new platforms, audiences, formats and approaches to continuously improve performance.

Brand & Retail Media

- Lead the paid amplification of Havaianas' brand campaigns across European markets, including digital and OOH.
- Develop retail media and digital marketplace partnerships with key Etailers.
- Identify new media,



partnership and visibility opportunities across digital platforms.

Agency, Measurement & Analytic

- Lead media agency and technology partner relationships.
- Own media measurement, attribution, dashboards and performance reporting.
- Translate data and insights into actionable recommendations and future investment decisions.

Cross-functional Collaboration

- Work closely with Brand, CRM, E-commerce and DTC and Commercial teams to deliver an integrated consumer journey.
- Stay ahead of media, digital, social, consumer and competitive trend

Requirements:

- 8 years' experience in media, digital or performance marketing, ideally across both brand and performance media.
- Proven people-management experience is a must, with the ability to lead, develop and motivate teams and manage performance.
- Strong multi-channel paid media and budget management experience.
- Fluent English; additional European languages are a plus.
- Strong ability to work collaboratively, influence and operate cross-functionally within a global organization.
- Entrepreneurial and results-driven mindset, with a strong analytical, consumer-focused and brand-building approach.
- Passion for digital trends, emerging technologies and innovation, with a constant curiosity to explore new platforms, tools and ways of working.
- Ability to work under pressure with a versátil attitude.
- Experience managing agencies and/or multi-market campaigns is a must.
- Strong time-management and organizational skills.
- Retail media and fashion/lifestyle experience is a plus

📌 Media Performance & Digital Brand Amplification | Paid Media & Growth (Madrid)
🏢 Havaianas Europe - an Alpargatas Brand
📍 Madrid