Experteer Overview

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In this role you help drive general digital marketing operations by coordinating across regions and agencies. You enable Regional Managers to focus on strategy and governance while you handle execution, reporting, and compliance within the Global Operating Model. You will contribute to campaign readiness, asset coordination, and cross-regional alignment in a fast-paced, multinational environment.

This is an opportunity to shape how global digital marketing scales across markets and agencies while maintaining standards and accuracy.

Compensaciones / Beneficios

- Support Regional Digital Marketing Managers in monitoring Global Operating Model adherence across markets
- Consolidate regional agency KPI data into global reporting dashboards
- Coordinate agency deliverable timelines and ensure standard-compliant submissions
- Assist in RFP processes by coordinating criteria, timelines, and inputs across regions
- Onboard new agencies with GOM materials, templates, and compliance checklists
- Maintain and update GOM documentation, playbooks, and compliance checkpoints
- Flag performance risks and cross-market inconsistencies for escalation
- Track digital budgets and assist with performance reporting and reallocation recommendations
- Coordinate localization of global creative assets for regional needs
- Manage creative review cycles and asset approvals
- Execute website copy uploads and maintain landing pages for campaigns
- Coordinate email newsletter content and asset preparation across regions




- Support campaign readiness by coordinating assets between agencies and internal teams
- Work in an AI-enabled environment with data governance and security standards
- Collaborate on tracking frameworks to ensure consistency and troubleshoot tagging issues
- Align campaign tracking with global standards and tools (e.g., GTM, platform pixels)
- Act as liaison between Global Head, Regional Managers, and local stakeholders
- Coordinate timelines and communications across regions and time zones
- Adapt global strategy to local market needs, including regulatory and localization considerations
- Document best practices and cross-market learnings
- Monitor competitor and market activity for global visibility
- Manage meeting coordination and follow-up for global team cadences

Responsabilidades

- 4-7 years of experience in digital marketing, marketing operations, or agency coordination
- Experience with external digital agencies in governance xugodme or operations roles
- Hands-on experience with website CMS, content publishing, and digital campaign coordination
- Familiarity with digital marketing channels (paid search, social, programmatic, SEO, email) and campaign lifecycle
- Strong understanding of performance KPIs (CPA, ROAS, conversions) and reporting frameworks
- Strong project management skills across multiple regional workstreams
- Analytical mindset with data consolidation and budget tracking experience
- Excellent attention to detail and documentation/compliance discipline
- Experience across multiple markets, regions, languages, and time zones
- Strong communication skills to coordinate with diverse stakeholders without direct authority
- Experience in insurance, financial services, or regulated industries preferred

Requisitos principales

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📌 Regional Digital Marketing Specialist - Americas (Madrid)
🏢 Allianz
📍 Madrid