Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality.

Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place.

The Senior

Manager, CRM Lifecycle + Journeys owns every triggered flow in the customer journey across email, SMS, push, and in-app for UK, Germany, and France. You will build the automation engine that runs Quince's retention programme: from the welcome series a UK customer sees the day we launch, to the win-back flow that recovers a French customer six months later. You will write the flow logic, set up the data pipes, design the experiments, and ship the AI agents that take work out of building, testing, and reporting on flows.

The Director, CRM owns the retention strategy and the campaign calendar. UK and EU privacy rules mean the US lifecycle playbook does not transfer unchanged: you will rebuild the identity-resolution layer and shift weight toward logged-in and app behaviour. Channel economics also differ across markets, with SMS in particular materially more expensive in Europe than in the US, so the sequencing of email, SMS, push, and in-app per flow per market is not the same as the US default.

This role is for you if you like building things, you can hold a roadmap in one hand and a SQL query in the other, and you have an opinion on how AI changes lifecycle work over the next 18 months. Build, launch, and own every triggered lifecycle flow for UK (July 2026), DE (October 2026), and FR (November 2026): welcome, browse abandon,



cart abandon, post-purchase, low stock, back in stock, win-back, replenishment, care instructions. Target at least one end-to-end CRM agent in production by EoY1 and a 50% reduction in flow concept-to-deployment time within 90 days.

Partner with the Data team to run the triggered-flow testing roadmap with statistically sound design. Minimum 6 A/B tests per quarter per flow per market. Stand up and run the localisation pipeline with freelance copywriters for EN-UK, DE, and FR.

Localised flow content live before each market launch. Partner with tech team to maintain CDP quality across UK/EU: data model, integrations (Iterable, Attentive, app SDK, site events), data hygiene, latency, and identity-resolution accuracy. 6+ years lifecycle/CRM marketing in DTC or ecommerce, including at least 3 years owning automated/triggered flows end to end (not campaign/blast). Must understand identity resolution and data hygiene.

Has built or deployed AI agents or LLM workflows in a marketing context (copy, segmentation, flow logic, QA). SQL proficient. Can self-serve in Looker, Lookr, or BigQuery without waiting for an analyst.

A/B testing rigour. Working knowledge of UK/EU privacy law (GDPR, PECR) and consent management. Will work daily with creative, brand, data science, tech, and US CRM counterparts. Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, and local laws.

Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. Quince will conduct background checks in compliance with applicable federal, state, and local laws.

📌 Senior CRM Lifecycle + Journeys Manager (Madrid)
🏢 Cacheflow
📍 Madrid