Company Description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis

Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Publicis

Groupe is looking for a Business Intelligence Specialist to join and strengthen its Business Intelligence team. The selected candidate will participate in national and international analytics, reporting, and data visualization projects for top-tier clients, working closely with business, marketing, media, and technology teams. We are seeking a professional with solid experience in Business Intelligence, data modeling, and dashboard development, capable of transforming complex data into actionable insights and working with multiple data sources in dynamic and collaborative environments.

Design, develop, maintain, and continuously improve reporting and analytics solutions that transform large volumes of data into actionable information for clients and internal teams. You will be involved in projects related to digital marketing, media, performance, branding, web analytics, and executive reporting, collaborating with multidisciplinary teams and actively contributing to the continuous improvement of Business Intelligence processes.

Key Responsibilities Business Intelligence & Reporting Develop and maintain dashboards in Power BI. Develop, maintain, and enhance dashboards and reports in Salesforce Marketing Cloud Intelligence (Datorama). Design business-oriented visualizations that support decision-making.





Data Modeling & Integration Design and maintain data models. Transform and prepare data using Power Query and other integration tools. Integrate data from multiple digital sources. Automate reporting processes and data refresh routines.

Define and maintain business rules, taxonomies, and analytical models. Data Quality & Governance Validate and reconcile data from different sources. Identify and resolve discrepancies and data quality issues.

Ensure data traceability and consistency. Collaborate with account management, planning, activation, analytics, and technology teams. Participate in international Business Intelligence projects.

Qualifications Business Intelligence Proven experience with Power BI. Strong knowledge of data modeling. Data & Analytics Experience integrating and analyzing data from multiple sources. Ability to translate data into business insights.

Experience in data validation and quality control. Ability to interact effectively with business stakeholders. Professional level of English.

Experience working with data from advertising and digital marketing platforms. Knowledge of Google Analytics 4 (GA4).

Experience with Google Ads, DV360, CM360, Meta Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, or similar platforms.

Experience using data integration tools such as Supermetrics. Knowledge and experience with Salesforce Marketing Cloud Intelligence (Datorama). SQL knowledge.

Experience with BigQuery, Microsoft Fabric, or cloud-based data environments. Previous experience in media agencies, digital marketing agencies,



or analytics consulting firms. Enjoy more than just work with versátil compensation including meal vouchers, health insurance, transportation, and more.

Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. Attractive holidays package including your birthday & Advertising Day off plus some additional days off.

These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual ́s status in any group or class protected by law. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy.

Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.

📌 Business Intelligence Specialist (Permanent) (Madrid)
🏢 Publicis Groupe España
📍 Madrid