Overview In this Marketing role, you drive revenue for the Binax NOW line across South Europe by turning market insights into compelling segmentation, targeting, positioning, pricing and campaigns. You will work closely with Medical Affairs, SSL, and Sales to support sustainable growth and launch excellence. The role blends market understanding, demand generation, and sales enablement to influence pricing, health economics, and market access initiatives.

This is an opportunity to shape how Abbott's diagnostic solutions reach customers and improve patient outcomes at scale. You will join a cross-functional, impact-driven team focused on delivering value in a dynamic healthcare landscape.

Compensaciones / Beneficioscareer developmentinternational exposurediversity and inclusionopportunity to work with a integral leader in healthcare

ResponsabilidadesOwn the win/loss loop for the line, including debriefs, quarterly segmentation reviews, and alignment with Sales and Country ManagersSupport pricing strategy and value communication by segment, including price corridors and margin awarenessContribute to health economics and market access initiatives with Medical Affairs, SSL,



and Business DevelopmentDevelop and pursue new segments and channels for the line in collaboration with Distributor ManagementEngage with customers and regional KOLs to gather VOC and inform strategyDevelop and execute the South Europe marketing strategy for Binax NOW and third-party products aligned with global/EMEA prioritiesIdentify growth opportunities via market analysis, segmentation insights, and competitive intelligencePlan and run campaigns, digital initiatives, events, and educational programs; localize materials for Iberia and Italy

Requisitos principalesDegree in marketing, business or life sciences; scientific literacy required5 to 8 years in marketing in diagnostics or medical technology, including product marketing and market accessExperience with revenue and margin metrics; pricing depth, KOL engagement, and analytics-focused segmentationFluent in English and at least one South European languagestrong communication and presentation skillsinfluencing cross-functional stakeholders in a matrix organizationproject management with ability to handle multiple priorities across countriesproduct marketingmarket segmentationpricing strategy

📌 Marketing Manager Binax and Third Party South - Infectious Disease - Barcelona - Abbott
🏢 Jobrapido
📍 Barcelona