Ownership of the Europcar Leisure Segment main KPIs and targets in Spain and Portugal: Responsible for the Profit and Loss from a marketing perspective. Development of the Europcar B2C products offer, price positioning, contribution, promotion and Go to market full strategy, such as: Premium Brand Guaranteed, Model Choice, Bundles, Loyalty Program, Fleet catalog and flag models, Online Check-In... Work with the Marketing, eCommerce, Fleet, Leisure Sales, Customer Service, Operations, teams to create and implement effective promotional campaigns.

Build marketing and commercial local action plan: Define and execute marketing action plan for Europcar in Portugal and Spain. Strong collaboration with eCommerce team to deploy the product in digital platforms and customer journey. Deploy and implement tactical marketing initiatives to reach expected business performances. Collaborate with car manufacturers to deploy co-marketing actions locally.

Deploy brand footprint locally: Execute marketing plans according to budget rising brand awareness and consideration. Deploy and implement marketing initiatives to support brand awareness according to brand positioning. Analyzes product and campaign performance to identify areas for development to achieve set objectives. Analyzes the performance and results of the business line by sales channel.

Company Overview Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. "We help to change the way you move" is what we stand for and brings us together.

We offer to individuals and businesses a wide range of car and van rental services,



be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles. Our brands address differentiated needs, use cases and expectations: Europcar® - a integral leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning. Customers' satisfaction is at the heart of the Group's ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries.

More info at: At the end of the 19th century, the car was a luxury reserved for the elite, but interested everyone, attracting crowds: in 1898, the first car show was held in Paris. Car rental will see the light a few years later, across the Atlantic, but its development will be stopped by the first and then by the Second World Wars. In the aftermath of the war, a Parisian entrepreneur revived the idea: "If you can't afford to buy a car, why not rent one when you need it?".

The company's success was rapid, as car rental responded to a real need. In 1951, l'Abonnement Automobile was the first company for car rental without a driver and its fleet counted 750 4 CV. Now, the Europcar Mobility Group has over 200,000 vehicles on average in its fleet and serves 5 million customers in more than 140 countries.

📌 Marketing Product Management Coordinator (Madrid)
🏢 Europcar IB
📍 Madrid