Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation

Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists

Recommend optimum content and context based on client, brief and strategy

Deliver overall experience and articulation of how channels work together

Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

Create the Mx guidelines in liaise with relevant internal specialist teams

Ensure quality control on plan recommendation against Mx delivery

Provide insightful post campaign optimization

Contribute to the client satisfaction

Ensure optimal Mx delivery





Ensure audience planning and data integration from Mx brief to Mx measurement

Previous Experience & Industry Background

8+ years professional experience in strategic planning

Media, Brand

Qualifications & Languages

Bachelor's or Master's degree in Business, Marketing or Advertising

Languages: English (Advanced)

Soft skills & Competencies

Understanding the business

Taking initiative

Focusing on performance

Building collaborative relationships

Media and media planning

Mx Champion (Connection,Context, Content)

Omnichannel

Strong negotiation skills

Elite Programmatic

Data processing and management

Marketing Strategy

Technicalskills

Advertising technologies

Operational performance management tools (e.g. Pilot, Magnitude)

Audience planning tools(e.g. Polaris)

Office software

📌 Media Development Team Leader (Madrid)
🏢 Arena Media España
📍 Madrid