OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.We protect the world's most critical infrastructure, and our marketing team is in the middle of a real transformation to match that mission. The demand is there, the market is moving toward us, and the thing that will limit us is not budget or headcount.

It is how well our systems, our data, and our people connect to each other. Someone who sees where marketing, SDR, and Sales are handing work back and forth inefficiently and redesigns it. You bring the marketing and revenue context, the process design, and the sharp instinct for what is actually worth building.

If you want to help build a marketing engine that can sustain serious growth, and you would rather design the thing than inherit it, I would like to meet you.

Kat The

Position OPSWAT protects critical infrastructure from the world's most sophisticated cyber threats, and our marketing team is in the middle of a significant transformation to match that mission. We are hiring a Director of Operations Manager who will ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics. You will be a strategic partner to our Revenue Marketing, Field Marketing, SDR, and Sales Operations teams, and the connective tissue between our tools, our data, and our revenue goals.

You will also work directly with our AI engineer to build the marketing integration tools, automations, and agent-assisted workflows that our platforms don't give us out of the box, and you'll be the internal champion who brings the rest of the team along.

What You Will Be Doing

Own the Marketing Engine, and Make It More Efficient Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, and reporting. Push HubSpot past its documented capabilities, including evaluating and deploying emerging agent capabilities within the platform. Manage and optimize integrations across the full stack: HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.Salesforce experience accepted).

Lead routing, scoring, lifecycle nurtures, and campaign execution, ensuring the right data reaches the right people at the right time, every time. Own martech budget, vendor relationships, and renewals.

Build With

Our AI Engineer Partner with our AI engineer to design and ship internal marketing tools: custom integrations between platforms, data pipelines, enrichment and research automations, and agent-assisted workflows that own repeatable work end to end.

Own the marketing side of the build: requirements, data model, test cases, rollout, adoption, and documentation. Set the quality bar for AI-assisted output. We sell critical infrastructure security, so our own data handling and governance need to hold up to scrutiny.





Platform

Health & Governance Monitor platform health across the stack, establish alerting frameworks, and proactively resolve system issues before they impact pipeline or campaigns. Own platform documentation, enablement, change management processes, and release management cadences across all administered systems and the internal tools you help build. Serve as the subject matter expert between Marketing, Sales, Operations, and IT for technology platform requests, projects, and escalations.

Translate business requirements from marketing and sales stakeholders into actionable technical configurations and system enhancements. Be the guardian of marketing data integrity, maintaining compliance with GDPR and CAN-SPAM. Clean, structured, trustworthy data is the foundation everything else is built on, and it's the prerequisite for anything AI-assisted working at all.

Lead Management, SDR Alignment & Pipeline Contribution Ensure all inbound and outbound demand is accurately captured, qualified, and routed with clear SLA accountability and zero tolerance for leads falling through the cracks. Own the end-to-end lead lifecycle: capture, enrichment, deduplication, scoring, routing, and SLA monitoring through to SDR handoff and opportunity creation. Use automation and AI-assisted research to compress speed-to-lead and improve handoff quality, so SDRs get context with the lead instead of hunting for it.

Analyze lead follow-up performance, SLA adherence, and pipeline conversion from both inbound and outbound activities. Review disposition trends, highlight improvement opportunities, and deliver data-driven recommendations to align marketing output with SDR execution. Partner with the Integral SDR Director and Sales Ops to continuously improve lead flow, ABM account prioritization, and handoff quality.

Maintain and evolve lead scoring models informed by 6sense intent data, ZoomInfo and Cognism signals, and behavioral engagement.

Funnel

Performance & Growth Optimization Think beyond the campaign. Own the full prospect-to-pipeline journey, building nurture programs that move people through the funnel and partnering with Sales to strengthen conversion at every stage. Run structured growth experiments across funnel stages: A/B tests on nurture sequences, landing pages, lead scoring thresholds, and SDR follow-up cadences.

Take primary responsibility for campaign and funnel performance analysis. Identify performance gaps, uncover root causes, and provide structured optimization recommendations. Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders.

Turn Data Into Direction

Build dashboards and reporting that tell a clear story about marketing's impact on revenue. Partner with Sales Ops and analytics teams to ensure platform data is clean, structured, and accessible for tooling and executive reporting. Maintain a single source of truth across HubSpot and Sugar CRM.





Act as the analytical point of contact for Marketing, ABM, and SDR teams, supporting demand review discussions with structured performance insights and consistent KPI visibility. Lead AI Adoption Across the Marketing Team Design and manage automation and orchestration workflows across platforms to reduce manual effort, improve speed-to-lead, and increase conversion rates. Evaluate and pilot AI features within the existing stack, including HubSpot, 6sense AI, and ZoomInfo Copilot, and identify net-new tooling where capability gaps exist.

Identify the highest-volume manual tasks across the marketing org and eliminate them with AI-assisted workflows.

What We Need From You

You've been here before7-10+ years of B2B marketing operations experience, ideally in cybersecurity, SaaS, or enterprise technology.

Deep HubSpot admin expertise: complex workflows, API integrations, lifecycle architecture, scoring models, and reporting. HubSpot certifications are a strong plus. Proven experience with sales engagement platforms (SalesLoft preferred, Outreach accepted) and CRM systems (Salesforce accepted, SugarCRM a plus).

Experience with data enrichment and prospecting tools such as ZoomInfo or equivalent.

Experience with webinar and virtual event platforms integrated into marketing workflows (Sequel.io, ON24, Zoom Webinars, or equivalent).

Experience running growth experiments with documented outcomes: hypothesis, test, result, scale. You Think in Systems You design workflows that connect data, tools, and teams. You bridge the gap between marketing and sales, you know pipeline is a team sport, and you have the cross-functional track record to prove it.

You're Fluent in AI, and a Real Partner to Engineering Comfortable with LLMs, automation platforms, and AI-powered analytics, and genuinely excited about where this is heading. Technical enough to collaborate closely with an engineer: you understand APIs, data structures, and integration logic well enough to scope a build, spot the hard parts, and make good tradeoff calls. Hands-on scripting or SQL is a plus, not a requirement.

You can turn a messy business problem into a clear, buildable spec, then own adoption once it ships.

Bonus: you have built or managed AI-driven systems or agent-based workflows in a production marketing environment.

You Keep Things Moving

Excellent project management and organizational skills. Clear and concise communicator with experience presenting data-driven insights to senior stakeholders. Solid understanding of data privacy and compliance (GDPR, CAN-SPAM).

This role reports directly to the CMO, working in close partnership with Revenue Marketing, SDR leadership and Sales Operations, with visibility into pipeline and board-level metrics. We are actively building an agentic marketing infrastructure, and you will be a core contributor and internal champion. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.To submit resumes for our jobs, there must be a recruiting contract approved by our legal team and endorsed by both parties.

📌 Operations Marketing Manager (Amer)
🏢 OPSWAT
📍 Amer