In this role you drive Salesforce Marketing Cloud-powered marketing initiatives within the Barcelona hub, partnering with business owners, marketing teams, and external partners. You shape feature delivery for campaigns, optimize journeys and data-driven metrics, and lead backlogs in an agile setting. You'll balance hands-on implementation with strategic product direction to support digital marketing transformation.

This is an opportunity to influence marketing automation at scale while collaborating across cultures. ~ Driving transformation ~ Career and development within TAKKT AG and Haniel Group ~ Versátil and smart working arrangement ~ Central office location with good transport links; tele-work options ~ International environment and team-building trip to Germany ~ Company laptop ~ Define and prioritize product backlog for Salesforce Marketing Cloud-based campaigns ~ Collaborate with cross-functional teams to design, implement and optimize customer journeys (Journey Builder) and CloudPages ~ Measure digital marketing metrics,



analyze customer data, and optimize campaigns and workflows ~ Identify architecture and process-improvement opportunities across design, development, and IT deployment ~ Lead feature discovery and manage sprint planning for marketing automation features ~ Present complex topics clearly to stakeholders and ensure alignment with business goals ~2-3 years of experience with Salesforce Marketing Cloud ~ Experience with e-commerce platforms ~ Proficiency in SQL ~ Experience in an agile environment; ideally with scaled agile framework ~ Knowledge of digital marketing and/or CRM; familiarity with GoogleAnalytics and channel tracking ~ Fluency in English ~ Possession of Salesforce Marketing Cloud Consultant certificate (preferred) ~ Clear communication (oral and written) ~ Cross-functional collaboration ~ Hands-on and reliable work style ~ SQL ~ Google Analytics

📌 Product Manager Salesforce_remote Barcelona (Cataluña)
🏢 Social You
📍 Cataluña